For KIKO we manage 16 social media accounts in 6 Languages. We have been managing the Social activities of KIKO Milan since 2013. Thanks to a track record established over time, we have successfully accompanied the Brand through its many transformations, both corporate and brand. Over 7 years of collaboration and synergy with KIKO's Digital team and external partner agencies, we have pursued and achieved many goals, the main ones being:
- Community Relations & Social Caring
- Engagement & Entertainment
- Content Storytelling & Performance
- Fanbase growth
YEAR:
2013/2020
SERVICES:
Social Media
COMMUNITY RELATIONS
With the expertise gained through constant and careful social media strategy and community management work, using which we monitor the brand and the conversations surrounding it, and generate a dialogue between the brand and its users, we have built a very active and loyal Community.
On Instagram Global alone, we receive and manage an average of 225K comments per month.
ENGAGEMENT & ENTERTAINMENT
With an engagement rate of 0.73 %, KIKO is among the brands with the highest engagement rate in 2020, which is triple the average of industry competitors such as L'Oréal, Sephora, MAC, Lancôme, Maybelline and others.
CONTENT STORYTELLING & PERFORMANCE
Given the evolution of social media in recent years, increasing attention has been paid to visual content leading up to the creation of an aesthetically curated Instagram moodboard with more relevant content for users.
In fact, creating inspirational storytelling greatly increased engagement and positive sentiment.
On Instagram Stories, one of the channel's most trending features, we work not only on consolidating KIKO's visual identity but also on stimulating community interaction through sharing User Generated Content and creating entertaining content aimed at user engagement.
FANBASE GROWTH
Attention and care for every aspect of KIKO's online communication has led to a consistently growing fanbase across all social channels.
The FB Italy page has been among the Top 10 Italian brands with the most fans and highest engagement for years, with more than 2 million fans.
On Instagram Global, we reached 4.5 million followers in a brief period of time, with an annual increase of 17 %.
Considering the brand's entire social presence, there exists a global community of nearly 11,000,000 users.
